When you talk to the mainstream media, they have an incentive to package you up, label you, and give you a headline

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As much as writing a book is very hard and very stressful, I do think it’s the best way, because you have a reader with you for so many hours, and you have the space to really explore and think through so many things. It’s a process of figuring out what you think and how to present it in a way that keeps the reader with you throughout.

https://www.thenewcritic.com/p/the-commodification-of-freya-india