Keywords: author platform, book promotion, social media for writers
Think about your ideal readers. What do they need to know? Where are they currently seeking that information? Writing articles, public speaking (when health allows) and email newsletters are all more valuable than social media. Instead of a quick scroll, you have a meaningful chance to build bonds with the people who will trust YOU to solve their problem
https://brevity.wordpress.com/2020/05/26/forget-platform-build-a-bridge